About ThreadBear Design UK/EU

We are ThreadBear. All three of our brands are designed in our London studio, where original illustrations, considered colour palettes, and contemporary play concepts come together in a calm, recognisable style. This shared design language gives each brand its own character while creating a cohesive aesthetic that stands out on the shelf and fits naturally into modern homes. Our wooden toy brands, Tender Leaf and Mentari, are produced in Indonesia using certified sustainable woods, rubberwood (SVLK) and plywood (FSC). Our soft toys and books branded ThreadBear are made with long-standing manufacturing partners, selected for their specialist expertise in textile toy production. All our products meet the European and American standard safety of toys according to EN71 and ASTM and we are on a mission to eliminate single use plastic. We are proud to be seed partners with Eden Reforestation Projects. Together, Mentari, Tender Leaf Toys and ThreadBear Design offer a complete, design-led play collection – supporting learning, imagination and comfort for growing minds. THREADBEAR: “inclusive soft toys with stories at their heart”. TENDER LEAF: “imaginative wooden play for growing minds”. MENTARI: “playful modern classics for everyday play”. Across every range, our focus is simple: thoughtful design, careful sourcing and toys made to be loved. Delivering lasting appeal for families and reliable performance for retailers. We believe in supporting independent businesses. Read their story