About Blue & Willow

Blue & Willow is for the girl who wants to feel cute, confident, and cozy—without trying too hard. We design feel-good sweatshirts and everyday staples that fit real life: coffee runs, school drop-off, errands, weekend hangs, and those “I want to look put together but comfy” days. Our vibe is girly + flirty with clean graphics, trendy colors, and an oversized, lounge-ready fit you’ll live in. Every drop is made to be easy to style—leggings, jeans, boots, jewelry—so you can throw it on and still look like you planned the outfit. Cozy, bold, and a little bit sassy—because comfort can still be a whole look.Read their story