About Loop Swim

OUR STORY By the time Itee Soni and Heather Kaye met in Shanghai, China in 2008, they were both fed up with the unnecessary waste they saw being generated by the fashion industry. Devoted women’s apparel designers from New Delhi and New York City, both women are passionate about fashion, and the still very human process of making clothes. After years of working with factories all around Asia, they decided to start their own brand focusing on eliminating waste, sparking joy through unique, colorful prints, and making only ethically and sustainably sourced garments. In 2012, fabric made from recycled PET (plastic bottles) was just becoming available as an alternative to virgin polyester, and Heather and Itee saw the opportunity to make swimwear entirely from recycled plastic. They began developing their signature UPF50+ sun protective swimwear fabric with Unifi, maker of Repreve rPET yarn. Our name, Loop Swim, highlights the company’s commitment to a zero-waste, circular economy model. Today, not only is Loop Swim made from post-consumer use plastic bottles that would otherwise wind up in landfill or our oceans, but Loop will recycle your swimsuit at the end of its useful life. OUR MISSION Close the loop on waste and #ProtectWhatYouLove – especially your skin and your environment. For divers, surfers, swimmers, snorkelers, paddle boarders and wave jumpers, that environment is our oceans. Together, we can protect what we love and keep plastic out of our oceans.Read their story