Free + True Skincare wholesale

About Free + True Skincare

Barrier-first correction that blends clinical results and whole botanical wisdom for all. Founded by a licensed esthetician, clinical herbalist, and cosmetic formulator, Free + True bridges two worlds that rarely meet: clinical efficacy and whole-plant wellness. Every formula is developed and manufactured in our California lab, where we pair science-backed actives with botanicals sourced locally. We built Free + True for those navigating sensitivity, hyperpigmentation and barrier disruption, who want results without sacrificing respect for their skin. Our multitasking formulas move them from reactive to resilient through a simple framework: Stabilize, Correct, Thrive. Inclusive by design, Free + True is clinically tested and safe across all skin types and tones. We offer boutique-friendly margins and a founder committed to the success of the retailers that carry the line.Read their story