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About Nroda

"When our customer wears NRODA, I hope that they feel like an amplified version of themselves—incredibly empowered and super confident." — Samantha Smikle, NRODA Founder and Designer ABOUT NRODA How was Nroda started? NRODA was officially established in 2012 as Tnemnroda (adornment spelled backwards). In 2018, we rebranded under the name NRODA, which is adorn spelled backwards. The rebranding represented a new refined brand image and also an expansion in product line which intentionally appeals to men as well, making the line officially unisex. Celebrities like Rick Ross, Snoop Dogg, Angela Simmons, Keke Palmer and Chrisette Michelle are loyal Nroda clients. How do you pronounce Nroda? EN-ROW-DUH Why the bee? I've used the bee symbol in my designs since 2008 when the line was still just a hobby while I worked as a fashion writer and stylist assistant in NYC at Interview Magazine, Fader and NY Mag. I loved the avant garde, victorian look of the bee and the power it represents in spirituality and nature. I still use it to this day as a major symbol in our designs. What inspires Nroda designs? NRODA is inspired by a fusion of global cultures: from the vibrant roots of my Jamaican heritage to the ancient art of Egyptian, African and Indian adornment to the rich music and culture of my childhood in the Bronx. As a result, the collections range from edgy statement pieces to bold classics using 24k gold metals, czech crystal and porcelain flower components.