About Wicked Cutz

In 2018, Scott James, the former owner and founder of BSN, one of the world’s largest supplement companies, launched Wicked Cutz, a bold new venture with one mission: to create the best jerky company the industry has ever seen. Scott built BSN from the ground up in 2001 and grew it to over $750 million in revenue before selling the company in 2010. Now, he’s following his passion in the food space with Wicked Cutz. At Wicked Cutz, we believe no one should have to sacrifice flavor or quality while pursuing a healthier lifestyle. That’s why we craft high-protein, all-natural, hormone-free meat snacks that taste as incredible as they fuel. Our core product lineup includes premium beef, key, chicken, and bacon jerky — all slow-cooked to perfection with proprietary methods and mouthwatering marinades that deliver unmatched flavor and tenderness. We offer innovative, premium snack products—including breakfast sticks, chips, and bacon—specifically designed for a consumer seeking healthier, cleaner snack options. With a high-protein content, clean ingredient profile, and convenient, on-the-go format, our products also resonate with health-conscious youth and modern lifestyle trends. Wicked Cutz has built a loyal following of over 24,000 fans across social media, with rapid growth fueled by my personal audience of more than 4 million highly engaged followers. Through organic reach, rave reviews, and strategic paid advertising, we reach over 470,000 unique consumers every month. Read their story