About PERFEITO

BRAND STORY Perfeito, as a brand, was born during the summer of 2020, but its’ story goes back to my childhood in Brazil. When I was a child, my mother used the same basic blend of herbs and spices to bring out the flavor of her recipes. I vividly remember the wonderful aroma that would fill the house. She taught me how to cook and I enjoyed learning how slight modifications to the seasoning mix could be used to bring out different flavors of various foods. What stood out though, was that they all started with the same fresh ingredients. After living in Europe for six years, I moved to the United States in 2012, and among the first things I noticed was that fresh ingredients were not a huge part of the American culture. Instead, prepared foods ranging from dried spices to complete meals, dominated grocery stores and kitchen cabinets nationwide because they were economical and fast. The opposite was, and still is, true in Brazil. Fresh foods are more common and are generally speaking less expensive than their prepared counterparts throughout the country. For the most part, prepared foods and dining out are a luxury item in Brazil. Culturally, food is important, and for those that can’t afford to dine out, knowing how to cook is the only real option. For one year I worked on my dream on the side and in June 2021, after 29 years I left my job to start my own company. I threw my hat in the entrepreneur’s ring and with God’s help, I am realizing my lifelong dream.Read their story