About Yee Yee

Yee Yee was founded and is run by three brothers, Granger, Tyler, and Parker Smith in Georgetown, Texas.It all started back in 2011 with a YouTube skit and a made-up character named Earl Dibbles Jr.—Granger Smith’s redneck alter ego. He shouted two words that would stick: “Yee Yee!” The video blew up, launching a touring career, a massive online following, and what would become Yee Yee Nation. But in 2019, after the loss of Granger's son River, the noise of success quieted and the deeper questions set in. Between 2020 and 2023, God opened the eyes of the Smith brothers to the truth of the gospel. They each turned from sin and put their trust in Jesus. That changed everything. Yee Yee went from just good ol’ boys having a good time to a brand that’s about honoring Christ in all we do. Every sunrise, every hunt, every walk in the woods—it all points back to God. That’s why we do it. To give Him glory, wherever our boots land.Read their story