About Indie Blue

Founded in 2018 by portrait photographers and based in Ponte Vedra Beach Florida, INDIE BLUE has grown from a coastal inspired children's line to offering items for all seasons, adding women's matches, and now reaching customers worldwide. INDIE BLUE celebrates this fleeting time of life when silliness and imagination are at its height and every moment deserves to be frozen with a photo. From everyday styles to magical dresses, we work to make dressing your child a collaborative art — emphasizing self expression, true quality and joy in the little things. To this end, we’ve sourced beautiful fabrics from all over the world, from handmade crochet to luxurious 100% cotton gauze to custom prints we’ve drawn ourselves. Our mission is to bring you clothing that has an intrinsic bit of magic, is made with love, and helps to make a moment even more memorable. Read their story