Unlock wholesale pricing
We first discovered muesli on our honeymoon in New Zealand. Over the course of 6 weeks of hiking and camping, a nourishing breakfast became extra important and muesli became a staple that we looked forward to each morning. Not long after returning home, we were craving that New Zealand-style muesli. When we could not find a good muesli option in stores, Hannah did her best to replicate the recipe in our tiny New York apartment. It turned out too good to keep to ourselves. Our first bag of muesli was sold at a Minneapolis farmer's market in the Summer of 2011. For the next few years, Hannah bootstrapped the business with an old Raleigh bike and trailer, a friend’s restaurant kitchen and a basement office. Our family and business have grown a bit since then, but these humble roots continue to shape our business today.
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
60-day payment terms
Free returns on all opening orders
Unique products curated for your store
©2025 Faire Wholesale, Inc.
English
Unlock wholesale pricing
We first discovered muesli on our honeymoon in New Zealand. Over the course of 6 weeks of hiking and camping, a nourishing breakfast became extra important and muesli became a staple that we looked forward to each morning. Not long after returning home, we were craving that New Zealand-style muesli. When we could not find a good muesli option in stores, Hannah did her best to replicate the recipe in our tiny New York apartment. It turned out too good to keep to ourselves. Our first bag of muesli was sold at a Minneapolis farmer's market in the Summer of 2011. For the next few years, Hannah bootstrapped the business with an old Raleigh bike and trailer, a friend’s restaurant kitchen and a basement office. Our family and business have grown a bit since then, but these humble roots continue to shape our business today.