About Snug as a Bub & Co.

I’m Gabrielle, mum of five and head & heart behind Snug as a Bub & Co. Like most mothers, I lead a busy life, raising five little ones with my husband and partner, Luis. I love our messy and chaotic life, getting our toes in the sand and saltwater in our hair, and just being together (most of the time!) My go-to essential for all mothers, is definitely a swaddle. Having a content baby reduced my stress levels. It meant I could relax and enjoy my newborn. Swaddling brought me peace. I knew I wanted to bring this feeling to other mothers. I wanted to pass on a little peace, calm, and serenity to the experience of motherhood by making bub feel safe and secure in their first weeks out of the womb. And so, the idea for creating organic baby swaddles and bedding formed. I started Snug as a Bub & Co. while pregnant with my fourth baby. My ultimate desire was to use what I learned in my motherhood journey to support and help other mothers...and to do this by creating a soothing experience for bub - because happy bub means sane mum! Hence, Snug as a Bub & Co. was born. All our products are functional, thoughtfully made, crafted from 100% organic cotton, and eco-friendly. Because every baby deserves a beautiful start to life, and every mum deserves a wonderful experience of motherhood. Although sometimes messy and chaotic, motherhood should always feel like love. Take a wander through our beautiful range. Read their story