About Pure Fiber

Premium natural fiber bedding, bath, and loungewear 📍 Based in Southern California Pure Fiber makes home textiles that feel as good as they look, and that your customers will come back for. Our collections span three distinct material families: viscose from bamboo (silky, temperature-regulating, and naturally hypoallergenic), Fairtrade organic cotton through the Chetna Project (handcrafted by small-scale farmers in India), and premium Turkish cotton. The bamboo bedding and robes are the top sellers. Customers love the softness, and retailers love the repeat purchase rate. Our organic cotton line carries a story that sells itself. Every piece is made through the Chetna Project, a Fairtrade initiative supporting 35,000+ small-scale farmers in India who grow 100% organic cotton. It's a farm-to-fabric supply chain your customers can feel good about, and one that gives independent retailers a genuine sustainability story, not just a marketing claim. We've built a loyal DTC following with 4,000+ five-star reviews, and we're expanding into wholesale to bring the same quality and story to independent retailers. What makes Pure Fiber a strong addition to your shelves: Proven DTC demand with strong reviews and repeat purchase behavior. Three distinct material stories that let you merchandise across price points. Fairtrade and GOTS certifications on the organic cotton line. Year-round relevance across bedding, bath, and gifting categories.Read their story