About Emmy Alternative/Shak Chic

S.H.A.K.C.H.I.C. - March 2009 ' Aleppo Syria - Maria Piazza, in search of new production sources in Syria, during a visit to the Souk of Aleppo, buys some Kefiah and immediately realizes that such an artisanal product could become a great sales success in Italy. To make it even more unique and appealing, something is still missing. Back in Italy, she experiments with overdyeing and artisanal aging; now the product is ready for sale!!! Thus, the brand S.h.a.k.C.h.i.c. was born, a product launched in November 2009 in the best stores. It is with participation in the White that the 'Kefiah' Shak Chic have their definitive consecration; in September 2009, in fact, they achieve great sales success in Milan and expand their distribution to other countries (Germany, Austria, Korea, Japan'). 'Never eccentric, very wearable and colorful like the fabrics used by sculptor Michelangelo Pistoletto in the Venus of the Rags' (Martina Grandori-DOVE May 2009) in soft cotton with a slightly faded look. Now also embroidered, printed, poorly dyed, with stud applications, the now-famous 'Kefiah' Shak Chic are elected as the latest cult object by trend hunters. They are the true unisex multi-use accessory promoted by the most savvy wanderers, a scarf pareo that has become a sort of Linus blanket to always carry with you.Read their story