About Audrie Austin

andSo! Natural Beauty Skincare was founded by Audrie Austin, a lifelong creative and entrepreneur who has been designing since she was 13 years old. She launched her first fashion brand, Audrie Austin, in 2000, established her nonprofit No Limits Arts Theatre in 2006, and formally incorporated as Audrie Austin LLC in 2022. With over three decades in fashion, design, and community impact, Audrie has always championed sustainability, self-expression, and wellness. In 2023, she turned her focus to skincare, creating andSo! out of a personal need: clean, effective products for mature skin. As a woman over 50, she was tired of toxic ingredients and generic formulas that overlooked real skin needs. She spent over a year refining her line before officially launching in 2025. The Signature Line includes four essentials—Hydrating Face Cream, Creamy Body Butter, Gentle Face Cleanser, and Moisturizing Body Wash—each made with certified organic, vegan, and fair-trade ingredients. Formulated to hydrate, nourish, and protect, andSo! is designed for women and men 45+ but gentle enough for all ages. Sustainability is core to our brand: recycled shipping materials, reusable bags made from repurposed t-shirts, and refillable jars are all part of our commitment to reducing waste. andSo! is more than skincare—it’s a lifestyle brand rooted in wellness, slow beauty, and legacy.Read their story