About Life is Grruff

Life is Grruff is a premium dog treat brand built for retailers who want something truly different on their shelves. We craft small-batch, great-tasting treats using our signature process that upcycles brewers’ spent grains in ways other companies don’t—making them easier to digest and more flavorful (yes, even for picky dogs). To date, we’ve saved over 76 tons of grain from going to waste, proving that sustainability and strong sell-through can happily coexist. Thoughtfully made, responsibly sourced, and designed to keep customers coming back for more.Read their story