About PRIV the Brand

Founded by Donni Rae Edmondson in 2007 on Canada’s beautiful West Coast, PRIV the Brand is a proudly Canadian, female-run fashion brand. We design pieces for women who value effortless style, soft, elevated fabrics, flattering silhouettes, and approachable price points. From statement pieces that turn heads, to the accessories that complete a look, to leggings built for movement, and cozy pajamas for lounging, every piece is made with care for everyday life in Canada. Our mission is simple: Keeping it simple... but always a little prettier. Over the past 15 years, we’ve built a community of women who celebrate style, comfort, and one another — all while embracing the effortless, West Coast lifestyle that inspires us.Read their story