About boo + bear

Born from the joyful chaos of twin toddlerhood, this brand is what happens when a former jewelry designer decides nap time is the perfect window to start something new. What began as a few cheeky, food-inspired designs for my own kids (yes, we’re team pizza + boba) turned into a small-batch kidswear line rooted in comfort, creativity, and just a pinch of personality. Each piece is designed in New York and made with soft, sustainable fabrics—gentle on tiny humans, easy on laundry day, and fun enough to make even snack time feel stylish. Because childhood is made for cuddles, laughter, and a little bit of yum!Read their story