About PURA Clothing

My name is Sara Zbinden and I'm the founder of PURA Clothing, one of the first sustainable swimwear brands in Europe. Founded in Switzerland in 2016, PURA Clothing has since expanded to several stores in German-speaking Switzerland and also in Germany and Austria via our digital channels. We have also expanded our range to include activewear and loungewear collections. All (yes, ALL!) Our garments are produced fairly and sustainably and manufactured entirely in Europe. As an example, all of our loungewear pieces are made completely without plastic and the yoga sets are now made from over 80% natural materials such as Tencel. We attach great importance to not making compromises between ethics, quality and sustainability.Read their story