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“Guéthary, summer 2018: with my brother Charles and my childhood friend Guillaume Rappeneau, we are enjoying a caipirovska while making plans about the comet. We lament the fact that consumption rhymes with destruction, that ecology is often synonymous with resignation. We then make big projects on a paper napkin: imagine a vodka that would have the least possible impact on nature or how to reconcile hedonism and ecology. We began to dream of an all-natural and organic vodka, whose bottle would be recycled, recyclable without any chemical additives, without any added sugar. The Vodka Philtre was born.” Frederic Beigbeder. PHILTRE adj. (lat. philtrum): Designed according to the rules of magic or witchcraft... Excerpt from the Larousse dictionary
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“Guéthary, summer 2018: with my brother Charles and my childhood friend Guillaume Rappeneau, we are enjoying a caipirovska while making plans about the comet. We lament the fact that consumption rhymes with destruction, that ecology is often synonymous with resignation. We then make big projects on a paper napkin: imagine a vodka that would have the least possible impact on nature or how to reconcile hedonism and ecology. We began to dream of an all-natural and organic vodka, whose bottle would be recycled, recyclable without any chemical additives, without any added sugar. The Vodka Philtre was born.” Frederic Beigbeder. PHILTRE adj. (lat. philtrum): Designed according to the rules of magic or witchcraft... Excerpt from the Larousse dictionary