About IDDA

IDDA made in Sicily- was born in 2016, the founder and designer is Viviana Ricciardello. Idda, now distributed in the best and most exclusive boutiques in Sicily, increasingly, in the hearts of women receives a growing appreciation, its mood rediscovers traditions and colors translating them into elegance, sensuality and exclusivity, starting from tradition, yes, but with a strong propensity for innovation and sustainability, the latter being a leading theme in the future development of the brand in all its areas. Idda, beyond the hand of Viviana who designs each garment with its original and recognizable style, relies on the best Sicilian manufacture that ensures high quality craftsmanship in every detail, all translates into luxurious garments, made in the finest fabrics that are selected with extreme care, represent absolute excellence. Viviana creates her collections inspired by the colors, history and culture of Sicily, an infinite hotbed of inspiration and ideas that the designer reinterprets by proposing what she defines - “the new tradition , every dress is a dream to wear” - Every woman must never give up her dream. Read their story