About The smel gud shop

The Smel Gud Shop was founded with a simple but powerful belief: everyday care should feel good, work beautifully, and be made with intention. Founded by Stephanie Davis, The Smel Gud Shop is a small-batch brand rooted in thoughtful formulation and honest ingredients. With a background in biology and chemistry, Stephanie blends scientific understanding with a deep respect for nature—creating handcrafted skincare, haircare, and home essentials designed to nourish, support, and elevate daily routines. Every product is made using plant-based, non-GMO, and organic ingredients whenever possible, with a signature focus on avocado oil for its lightweight, deeply nourishing properties. Ingredients are chosen for performance, balance, and integrity—not trends—and sourced from small businesses and community-impact partners who share the same values. Smel Gud products are intentionally versatile, clean, and sensorial—designed to help customers smel gud, feel good, and look good without compromise. From formulation to final pour, nothing is rushed and nothing is accidental. Retailers partner with The Smel Gud Shop because our products stand out on shelves, earn customer trust, and inspire repeat purchases. This is not mass-produced self-care—it’s purpose-made.Read their story