About Pooka Pure and Simple

Pooka was created by Dawn Fitch. A graphic artist by trade, who's life took a different path when she became sick with an auto-immune disease. Read more about her here. She started the company 17 years ago. The business started in her kitchen and has grown to a showroom, online sales and a retailer in Whole Foods Market! Watch her story and see how a trial turned into an amazing journey! If you leave feeling inspired we hope that you share the inspiration with others. Peace & Blessings! Read their story