About alchemy.

alchemy. is a modern ritual for the senses. Born in Brooklyn, rooted in the rhythm of New York City, our brand is about transformation—turning everyday moments into emotional touchstones.From gold-plated jewelry that layers effortlessly, to hand-poured candles and bold, small-batch perfumes, everything we create is meant to be felt.Our embroidered crews, totes, and tees tell NYC stories—nostalgic, gritty, soft, and proud. Every product carries a bit of the city in its bones. Made for everywhere you go.Read their story