About LillyLoves LTD

Hello. I am Emma Lomax the founder of Lilly Loves. Just a little insight into the story behind Lilly Loves... Growing up I was surrounded my bits of thread, reels of wool and rolls of canvas. And it seems today nothing has changed. My mother was a embroidery teacher and had endless coffee mornings, where lots of women would come and eat cake, drink tea and do ‘some’ embroidery. My mother also designed tapestry canvas’ and had a small business whilst being a stay-at-home mother. We would never go anywhere without all of us bringing our embroidery project with us. Her passion became a passion of mine, one now, I rarely go a day without doing. After attending art School I started an embroidery business called ‘Emma Lomax’. I left the brand 2020 as I needed to take some time out after 12 years and spend some time with my three children. Having done some awesome and fun collaboration in the past with Harrods, Harvey Nichols, Selfridges and British Airways to name but a few, this is my first venture into homewares brand, "LillyLomax" named after my first daughter Lilly. I am hugely excited about Lilly Loves, although we are starting mainly with linen tableware I want to be able to bring my passion and vision for stitched homeware into all parts of the home. Personalisation is a huge part of the business, not only monograming products but also listening to ideas and needs of you the consumer. Making your extra special event that much more personal.Read their story