About Magic of I.

Magic of I. is committed to making boutique high quality stationery for the esoteric. From intentional journalling and yoga to Astrology and human design. We make tools for navigating the interconnectedness of all things. With tens of thousands of customers worldwide and over 250+ stockists, we also seasonally make the #1 Astrological planner, which sells out every year. We are a small team of 10 based in Australia and the US, led by myself, James (co-founder) and my partner Kerry (co-founder & creator). We do all illustrations, design and writing ourselves, never using generic art, 100% original. And manufacturer in small batches with incredible artisans in Europe, South America, China and Australia depending on the product. We have been doing this for 6+ years and are the leader in our space. We also have a huge 40% return customer rate, which means your customers will continue to come back over and over repurchasing our products, as opposed to industry rates of less than 5%. We also offer fantastic support and aftercare with any product issues, and are investing this year into educational tools to assist customers with our products and deepening their practices. We are a 1% for the planet member supporting incredible environmental organisations, 100% of our products are FSC certified papers or recycled, and we only package with renewable paper based packaging or organic cotton bags. We care about what we do and continue to invest in doing better.Read their story