About Verefina

Verefina was founded by Jen Lugo, a mother of three who began questioning the safety of everyday personal care products during her third pregnancy. After months of researching ingredients and struggling to find products that met her standards, she began creating her own — and Verefina was born. Today, Verefina offers thoughtfully formulated, toxin-free personal care made with simple, effective ingredients. All products are formulated with 99–100% naturally derived ingredients, depending on the product, and are free from synthetic fragrances, unnecessary fillers, and harsh chemicals. Verefina is known for clean formulations, loyal repeat customers, and products that quickly become everyday staples for families seeking safer alternatives they can trust.Read their story