About Born Primitive

Athlete Driven. Patriot Inspired. Our apparel is made for athletes of all sizes and skill levels and designed to perform in those critical moments of mental and physical distress when the battle is won—or lost. Our apparel is developed and tested by athletes to ensure it has only the highest quality, comfort, and functionality. As a veteran owned-and-operated company, we’re proud of our country and what it stands for. We strive to inspire our customers by exemplifying the values of the men and women who’ve inspired us—sacrifice, honor, and the willingness to defend our freedoms at all costs. We will forever be indebted to the heroes who have made the ultimate sacrifice while down range or in the line of duty. Lest we forget.Read their story