About Minus33 Merino Wool

The L.W. Packard Company was established in 1916 in Ashland, New Hampshire, by Lewis Woodbury Packard. The company emerged during a time when the textile industry was a cornerstone of New England’s economy. L.W. Packard became known for its high-quality woolen products, including garments, blankets, and fabrics. By leveraging the abundant water power and skilled labor of the region, the company quickly grew into a prominent name in the woolen textile industry. In 2002, Minus33 Merino Wool Company was founded as a division of L.W. Packard, seeking to revitalize the wool industry in New Hampshire. Recognizing the growing interest in outdoor and performance wear, Minus33 focused on creating high-quality merino wool apparel for outdoor enthusiasts. The brand was designed to leverage the expertise and legacy of L.W. Packard while addressing modern consumer needs for functional and sustainable clothing. Minus33 began producing a range of merino wool products, including base layers, socks, hats, and gloves. Merino wool, known for its softness, breathability, and moisture-wicking properties, became a key material for outdoor sports and recreational activities. The company targeted hikers, skiers, campers, and other adventurers seeking durable, temperature-regulating garments for diverse weather conditions. With so much of our family history rooted in the wool industry, combined with our genuine passion for the outdoors, it only made sense for Minus33 to emerge as a wool company.Read their story