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Young woman of 40 years, the designer Jihane Freret, daughter of a designer, has been rocked since childhood by the universe of fabrics and fashion. A world that she is passionate about and that in turn she wants to share with her daughter, Jade. THE CONCEPT We almost forget that you are a woman before being a mother, you trade your heels for sneakers to run around and your handbag for a diaper bag. Jihane Freret then asks himself the question: What if it were possible to combine femininity and motherhood? A reflection that will give birth to JAJA BABY BAG, the Parisian brand that will revolutionize the image of the diaper bag. A modern and feminine diaper bag in the image of today's woman.
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Cindy Davenport, Cinport Floral Studio & Gift Designs by Cinport
Cindy Davenport, Cinport Floral Studio & Gift Designs by Cinport
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Young woman of 40 years, the designer Jihane Freret, daughter of a designer, has been rocked since childhood by the universe of fabrics and fashion. A world that she is passionate about and that in turn she wants to share with her daughter, Jade. THE CONCEPT We almost forget that you are a woman before being a mother, you trade your heels for sneakers to run around and your handbag for a diaper bag. Jihane Freret then asks himself the question: What if it were possible to combine femininity and motherhood? A reflection that will give birth to JAJA BABY BAG, the Parisian brand that will revolutionize the image of the diaper bag. A modern and feminine diaper bag in the image of today's woman.
