About Only Little Once

Welcome! Ten years ago, I was inspired to create a children's clothing brand to "capture the magic of childhood". Beginning at my kitchen table in Houston a decade ago, I was thrilled to afford my kids braces. Soon after, a well known TV host posted on instagram about re-washing her daughters "OLO" dress every night, and purchased more to save time. As word spread organically, we acquired many paying celebrity customers, and a completely new style of children's clothing that is now well recognized in children's fashion- everyday clothes based on their theme, character or princess. Our designs have been featured in a variety of publications and advertisements. While wholesale is new, we carry a reputation of brand loyalty. While we have grown to be a household name, this is a true small business. I work alongside my childhood friends in our fulfillment center. Currently, all of our employees are parents who work around their children's schedules. If a child is sick, they make up hours when it doesn't impact their family role. This has been a true gift to share. Every aspect of our band is focused on people and relationships, from our work environment to the memories we help to create. We are very active with the Make a Wish organization, and will help fill more "wishes" in 2025. I look forward to building a relationship with you and sharing the true passion behind my brand-- creating joy for others. Cheers, Eden Vander Lende CEO & Founder Only Little OnceRead their story