About Heedra by Danila Iorio

Hello, welcome to the world of Heedra! I'm Danila, a former lawyer, now an entrepreneur, born in 1992. The passion for cosmetics pushed me to the point of abandoning the path taken in the legal world and totally following my heart to create a brand that reflects the values I believe in. Heedra was born from the desire to make people feel good, because I am absolutely convinced that true beauty is not only what appears on the outside, but that inner and spiritual well-being are you need to make a difference. After years of intense work, Heedra is born, a brand that believes in simplicity, inclusiveness, transparency and respect for the environment. The products I have formulated are designed to meet the needs common to everyone, men and women, without any distinction of gender. Thus, even the fragrance - where present - has been designed to stimulate self-love and create a strong connection between inner and outer well-being. Heedra products are: - certified by the Italian Association for Organic Agriculture; - dermatologically tested on sensitive skin; - nickel-tested.Read their story