About Boosh Baby

NOW IN 58 STORES NATIONALLY! Boosh Baby — A Journey of Love, Loss, & Legacy What began as a small handmade bow business during the height of COVID has grown into something much more profound and meaningful—something deeply personal and close to our hearts. What started as a creative outlet, born from long days at home and a desire to make something beautiful for our daughter, has evolved into a legacy brand inspired by love, resilience, and the unforgettable spirit of our little girl, Joelle Marie. Joelle was only two and a half years old when she left this world far too soon after bravely battling cancer. Her loss changed our lives in ways words can hardly express. The pain of losing a child is indescribable, and yet within that grief, we found a purpose—one that allows her light to continue shining in the most unexpected and beautiful ways. After Joelle’s passing, we found ourselves searching for ways to stay connected to her. We wanted to create something that would not only keep her memory alive but also reflect who she was—her vibrancy, her bold personality, her unshakable joy. That desire gave birth to our bamboo pajama company, a brand lovingly built in Joelle’s honor. Joelle wasn't your average toddler. Even at such a young age, she was full of life, confidence, and flair. She was a fashionista through and through—she loved getting dressed up, picking out outfits, wearing bold prints and more. Our pajamas are buttery, soft, stretchy, moisture-resistant and cute!Read their story