About Ruda by Alejandra

The inspiration for Ruda lies primarily in the belief that everything our bodies need, mother earth can supply for us. This ancestral teaching has been with me since I can remember, and became very relevant after my mother survived life threatening health issues and I began having health difficulties of my own that were affecting my day to day. I realized it was time to rethink what we allow into our bodies, not only in our diet but also through our skin. I began creating my own self-care rituals in a sustainable and conscious way, in balance with our environment and with the purpose of healing, and feeling healthy. In team with my life-partner Juan, carrying my heritage in a family of «campesinos» and inspired by the ancestral wisdom shared for generations by «yerbateras» in the Colombian Andes, I continue to formulate products that will make a difference on how you take care of your body. It is our hope to continue to empower our loved ones and as we grow, give back to our immigrant community and bring accessible products to the general public, creating a bridge to take us back to simplicity, to what is essential —back to our roots.Read their story