About SecretsID

SecretsID was founded in 2008 as a beauty blog by Isabelle Dallaire, a beauty professional with over 20 years of experience. Isabelle's career began as a makeup artist, beauty consultant, and sales representative for various beauty brands. Over the years, Isabelle gained valuable experience in the industry and pursued further education in marketing. She became a makeup product manager and later worked as a marketing consultant for various beauty brands. However, her true passion lay in R&D when she worked for a cosmetic lab, deepening her knowledge of beauty product formulation and ingredients. Isabelle continued to share her expertise through her beauty blog until 2013, when she became a mother. In 2016, she decided to turn her passion for creating unique formulations into a business and began offering bulk beauty products for professionals under the SecretsID brand. All products are made in Canada with 100% exclusive formulas and only the top quality ingredients. Isabelle's dedication to creating high-quality, innovative products has remained at the core of the brand, making SecretsID a trusted name in the beauty industry.Read their story