About MICHI

MICHI was established in New York City in 2010. Founded by Michelle Watson from her NYC apartment, her objective was to elevate activewear to channel her best self and fuel female confidence thereby solving the problem of unflattering and uncomfortable sportswear. She pioneered the fashion-forward athletic wear aesthetic with artful, figure-flattering mesh inserts, strappy sports bras and sophisticated cut-outs. These details have become MICHI signatures. MICHI blends elevated style with technical performance to create products of exceptional quality and ultimate versatility. We source the most luxurious, durable, sustainable and technical fabrics from around the globe, and manufacture ethically in Toronto. Our products authentically blend flattering fit with ultimate comfort by smoothing waistlines, shaping curves and offering support where needed. Read their story