About TRUBAR

"It’s too often that we find ourselves standing in the grocery store aisle, in a frantic dilemma of having to choose between something good-tasting and good-for-you. After what felt like a lifelong quest for clean snacks that satisfy my seemingly untamable sweet tooth, I stopped looking around and looked at myself.” Indulgent Nutrition™ means eating great-tasting foods made with simple ingredients you can actually pronounce. Our simple, plant-based ingredients allow us to dream up healthy indulgences that are dairy-free, soy-free, gluten-free, non-GMO, and free of sugar alcohols. Inspired by the indulgence of dessert and passionate about plant-based ingredients, TRUWOMEN products are the first-of-its-kind to blur the lines between healthy and delicious. TRUWOMEN products are not just crafted with her in mind, they are crafted by her. We asked women what they wanted, and they told us: flavors that make their taste buds tingle, simple ingredients that fuel them forward and values that keep them strong. Indulgent Nutrition™ combines amazing taste with clean ingredients so that she finally has something she feels proud to eat and proud to share (P.S. men and kids also love TRUWOMEN products). We practice better business, by driving a new frontier of leadership for women- elevating and providing opportunities for them. We built our company, hiring women in most of the leadership positions and committing to pay equity across the board. Read their story