About Severson Originals

In the 1930’s Grandpa Hugh Severson was a traveling salesman for AC/Delco auto parts. Living in Los Angeles at the time he loved to take the family on vacation down the coast to the small seaside village of San Clemente. Eventually moving the family for good the Severson family settled in San Clemente in the 40’s and quickly adjusted to the slower pace of the sleepy coastal town. Hugh’s son’s became lifeguards and excelled at art and surfing and went on to leave their mark on Surfing Culture. Oldest son John (Uncle of Benji and Dan) went on to make some of the 1st Surf Movies, founded Surfer Magazine, and was an established photographer and artist. His influence and impact on Surf Culture cannot be understated. Today the Severson name echoes back to surfing's rich history while still evoking the sense of surf “Stoke” for the new generation. Read their story