About PureAmor

Pureamor was founded by Linda Lee, a Chinese immigrant, accomplished entrepreneur, and mother of two. Inspired by her daughter and mindful of the challenges young women faced in the wake of the COVID pandemic, Linda set out to empower women to build confidence and meaningful social connections. In 2025, she partnered with leading U.S. laboratories and a renowned domestic fragrance house to create long lasting, affordable scents that feel luxurious. Pureamor fragrances are infused with pheromone inspired accords designed to enhance attraction and confidence. Each collection is crafted with care and intention, using clean, premium ingredients sourced from trusted suppliers. The result is a brand rooted in quality, confidence, and connection.Read their story