About TØY

At TØY, we aim to create the clothing and accessories for you and your little one. We focus on designing high-quality, functional and comfortable items for everyday use, which can be kept for generations to come. While doing so, we do everything we can to minimize our impact on the environment. TØY was founded by a Norwegian based in the US, who is very passionate about Nordic design and minimalism. The word "TØY" comes from Norwegian and simply means "clothing". You can pronounce TØY as "TAY", and when typing it (if you can't find Ø on your keyboard), you can simply refer to us as TOEY baby clothes instead! Read their story