About SOLIDU

SOLIDU started with nothing… and we mean literally nothing. Our founder Vaiva decided to get rid of all of her belongings to travel the world with only a backpack. Knowing that she was pressed for space, she encountered solid cosmetics products and marked the birth of SOLIDU as we know it! Today, SOLIDU is an environmentally conscious, women-owned innovative cosmetics brand from Lithuania creating low-waste solid products packaged in backyard compostable boxes. We realise that plastic pollution is one of the major threats facing humanity and takes nearly 500 years to biodegrade. The cosmetics industry is a huge contributor to this plastic waste and we have decided that we need to treat our products differently. While your everyday haircare products contain around 80% water, SOLIDU bars are made only from the necessary elements: skin-loving active ingredients, botanical oils, extracts, and natural essential oils. The lack of water allows us to create a small and compact product, which is not only is plastic-free, it also reduces transport emissions. Even our packaging is designed to be 100% backyard compostable so you can feed your garden while you wash! SOLIDU is changing the way we look at cosmetics and, in turn, creating a better life for future generations. Read their story