About Lara New York

Born in Manhattan in 1982 and led today by the founder’s children, Lara New York is a multi-generation formalwear brand dedicated to making life’s milestone moments feel effortless and extraordinary. We design gowns with a distinctive New York sensibility—clean lines, rich textures, and quietly luxurious embellishment—crafted to flatter a wide range of bodies and celebrate personal style. Our core categories span Mother of the Bride, Bridal, Prom, and Cocktail. Each garment is engineered with the wearer in mind: supportive construction, comfortable movement, and refined finishes that photograph beautifully under natural light or flash. We offer inclusive sizing and a spectrum of silhouettes—from statuesque columns and classic A-lines to modern ballgowns—so your clients can find a look that feels singularly theirs. Retailers choose Lara New York for consistent fit, reliable quality, and season-spanning sell-through. Our palettes lean sophisticated (black, ivory, champagne, jewel tones) with statement moments of hand beading and artisanal detailing. Whether it’s a mother seeing herself anew, a bride defining her day, or a graduate stepping into the spotlight, Lara New York is there for the memories. We’re proud to be a family business with global reach and boutique-level service. Partner with us for thoughtful assortments, timely replenishment, and collections designed to inspire confidence on the rack and joy in the fitting room.Read their story