About Color Up and VXN Wellness

Pioneering professional CBD skincare since 2015, Color Up is a women-owned brand born from the cannabis reform movement—powered by passion and love. We create science-backed, expert-approved formulas for treatment rooms, spas, and boutique retailers nationwide. Our mission is personal. It began while caring for our founder's dog, Kali, through her cancer journey with homegrown cannabis. That experience inspired our promise: to craft every product in small batches with love and intention in our own CDPHE-licensed lab. Our award-winning products are never sold on Amazon, protecting the exclusivity our partners deserve. Our commitment to integrity is reflected in our credentials: we are Oncology Spa Solutions approved, PETA-certified, & use ethically sourced, organic-where-possible ingredients. This dedication to excellence has made us the educational partner for Paul Mitchell Schools & Aveda Institutes, with our products featured in premier destinations like Qua Baths & Spa at Caesars Palace & The Hyatt. After a contentious 2023 buyout, our leadership was solidified as an all-woman team, with our original founder formally joined in ownership by two women who were instrumental in shaping our formulas & operations from the start. Together, we navigated a forced rebrand and now, after 28 months of holding the line, we are returning to the name our partners know and trust. Welcome home to Color Up—the definitive, practitioner-trusted leader in professional cannabinoid wellness.Read their story