About Amarante

About Amarante

About Amarante

About Amarante

About Amarante

We are three best friends with cosmetic formulation backgrounds and a common passion for creating beautiful products. We were inspired to create a premium-quality hair care line that can work on every hair type found in the world. After dedicating many years to cosmetic development, we knew it was the right time for our team to make the jump to create products that reflect our passion and value. We started working in our laboratory day in, day out; in an attempt to reach perfection for our brand. And AMARANTE was born. The origin of our name stems from ancient Greek times, in which the Amaranth plant represented an imaginary, undying flower. The essence of this symbol served as the primary force behind the pursuit of our lifetime passion; finding long-lasting solutions to both complex and common haircare problems. AMARANTE Beauty places value on providing a liberating, world-class experience in which individuals will gain the benefits of our creations for years to come. At the same time, our philosophy ensures that the methods used set priority on sourcing the safe and highly effective ingredients for your hair in the most environmentally friendly manner. The Amaranth Flower, so rich in proteins, minerals , and vitamins like no other - all that is essential not just in your diet, but also for maintaining healthy beautiful hair. Formulated by the experts, sculpted for you and your unique lifestyle.Read their story