About Wild Dough Playdough

In 2018, Wild Dough was founded by Aussie mum, Mel, who originally created Wild Dough for her own children, right from her kitchen bench. Today, Wild Dough is an award- winning company, is locally available across Australia and the USA. Mel is on a mission to give other mums the tools, education, and the products to facilitate exciting sensory experiences for their children whilst claiming sometime back for themselves. Wild Dough was founded after Mel grew tired of the generic playdough tubs continually drying out and never being soft enough for her two-year-old daughter, Ruby’s little hands. Ruby would constantly ask “Mama, roll my dough?” right when Mel was nursing and tending to her newborn. After an extensive amount of time searching for an alternative, she took matters into her own hands and created a playdough that’s specifically developed to be soft enough for little hands. Mel perfected the playdough recipe by creating Wild Dough. Today, every jar is handmade by a team of mums in Australia. It’s an incredibly soft, non-drying, great smelling playdough that encourages hours of imaginative and sensory play, lay whilst providing Mums with a long-lasting, high-quality alternative to other mass produced playdoughs on the market.Read their story