About Bichōn

Bichōn®️ is a slow fashion brand created in 2019 by a Franco-American woman, as a tribute to the USA for living her American dream. The ethical brand features fun embroideries on sustainable essentials (Made in USA, 100% certified organic cotton) for women, men and kids. All designs revisit the clichés of iconic cities and most of them glow in the dark as a nod to the retro neon lights of the U.S. landscapes : from the Art Deco frontages in Miami Beach to the glitzy casinos of Las Vegas and old fashioned motels of the road 66. A responsible brand for proud locals, savvy tourists and overall American lovers.Read their story