About Smpl

Burned out and exhausted, we turned to superfoods. Within a few weeks, we felt a transformational shift — and saw the real difference plant-based superfoods, adaptogens, and botanicals made in our mental and physical states. More energy, improved focus. We slept better and felt calmer. The downside was that finding the right mix of superfoods was time-consuming, inconvenient, and expensive. And the only pre-made superfood shots and powders we found were either full of sugar, touted unsubstantiated benefits, or tasted terrible. So we got to work. After years of obsessive research and hundreds of recipes, we created the snack we’d always wanted — ridiculously delicious, ready-to-eat bars with effective levels of functional ingredients to give us an edge in life.Read their story