Serena Nicole Skincare wholesale

About Serena Nicole Skincare

Serena Nicole Skincare is a skincare and wellness brand. Our skincare products support healthy, glowing skin, while our wellness services support overall wellbeing. With a focus on underrepresented communities, we create natural, diverse, and effective offerings that take care of you. About seven years ago, Serena Nicole experienced an adverse reaction to a well-known skincare brand, which led her to explore gentler over-the-counter and natural products. As her interest in skincare and wellness grew, she began exploring natural skincare options. However, over time she found them to be expensive and unsustainable as a recent college graduate, and she often couldn’t tell what was actually working for her skin. This led her to begin formulating her own products. What started as personal formulation quickly grew as others became interested in what she was using, and Serena Nicole Skincare organically evolved into a brand. As her needs deepened, so did her offerings—expanding beyond skincare into internal care and overall wellbeing. This evolution led to the creation of over 30 skincare offerings, including internal products like skin teas and luxury skincare tools, and later expanded into wellness services as she deepened her own wellness journey and became a NASM-certified wellness coach. This expansion helped position Serena Nicole Skincare as a trustworthy brand that consistently supports people over time—mind, body, soul, and skin.Read their story