About The Tooth Brigade

The Tooth Brigade turns one of childhood’s most emotional little milestones into a giftable ritual retailers can sell all year long. Created by parents who were frustrated by bulky, hard-to-use tooth pillows, the brand reimagined the category with flat, plush characters that are easy to find in the dark, easy for the Tooth Fairy to use, and fun enough for kids to love long after the tooth is gone. What makes The Tooth Brigade different is that it is not just a pillow. It is a story-led keepsake system. Each character is designed as a lovable plush with a roomy mouth pocket for teeth and surprises, many styles pair with hardcover books for higher-value gifting, and every pillow includes a Substi-TOOTH for those all-too-real “the tooth disappeared” moments. For boutiques, gift shops, bookstores, and family-focused retailers, The Tooth Brigade offers a fresh, modern, shelf-friendly line that blends plush, story, and milestone gifting into one easy-to-merchandise brand.Read their story