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Getting the opportunity to turn things around for good is not something that happens to everyone, but Rocco Danieli isn’t one to give up. Addicted to alcohol, Rocco experienced a horrific accident in 2017 that resulted in severe injuries. Fortunately, this awful accident became the catalyst for change Rocco needed to live a healthier, more positive lifestyle. After scrutinizing all aspects of his life, including as a Master Barber and Co-Owner of Over the Top Barbershop, Rocco was frustrated by the majority of styling products mixed with heavy scents, artificial colors, & synthetic ingredients. Rocco channeled this frustration into a positive force for researching and developing new formulations with clean and simple ingredients. What began in his kitchen has morphed into a full-scale manufacturing and wholesale operation. Uplift Provisions Co now offers an assortment of hairstyling and personal care products suitable for men, women and kids. The signature scent, a mix of Peppermint + Lime essential oils, is light, refreshing, and energizing. Handcrafted in small batches, all products are easy-to-use and water-based, with no heavy residues left on the hair or skin after washing, a key component to the product line's success. The team behind Uplift remains passionate about giving back and donates a portion of all sales to The Family Restored, a non-profit dedicated to helping those afflicted by addiction. Together, we can face challenges head-on with strength + positivity.
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Cindy Davenport, Cinport Floral Studio & Gift Designs by Cinport
Cindy Davenport, Cinport Floral Studio & Gift Designs by Cinport
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Unlock wholesale pricing
Getting the opportunity to turn things around for good is not something that happens to everyone, but Rocco Danieli isn’t one to give up. Addicted to alcohol, Rocco experienced a horrific accident in 2017 that resulted in severe injuries. Fortunately, this awful accident became the catalyst for change Rocco needed to live a healthier, more positive lifestyle. After scrutinizing all aspects of his life, including as a Master Barber and Co-Owner of Over the Top Barbershop, Rocco was frustrated by the majority of styling products mixed with heavy scents, artificial colors, & synthetic ingredients. Rocco channeled this frustration into a positive force for researching and developing new formulations with clean and simple ingredients. What began in his kitchen has morphed into a full-scale manufacturing and wholesale operation. Uplift Provisions Co now offers an assortment of hairstyling and personal care products suitable for men, women and kids. The signature scent, a mix of Peppermint + Lime essential oils, is light, refreshing, and energizing. Handcrafted in small batches, all products are easy-to-use and water-based, with no heavy residues left on the hair or skin after washing, a key component to the product line's success. The team behind Uplift remains passionate about giving back and donates a portion of all sales to The Family Restored, a non-profit dedicated to helping those afflicted by addiction. Together, we can face challenges head-on with strength + positivity.
