About Ellure Lipsticks

We are Ellure based in Stockholm, Sweden, we exist to make cosmetics inclusive and sustainable. Do you know that up to 80% of products customers buy are not being actively used, and are likely to end up in landfills at the end? Ellure wants to change this problem so that we as a society can be more efficient in the natural resources we consume. Our first step towards this mission is the introduction of personalized lipsticks. Using the newest technologies, we developed a process that allows products to be created on-demand: we don't have any stock, but only make what you order. (But don't worry, our technology allows us to made one lipstick within 5 mins :) Secondly, as you can personalize the product to your wishes, we believe that we can create a product for you that will be treasured and loved - meaning you hopefully will use it to its fullest. Ellure lipsticks are formulated to be ultra-light, highly pigmented and long lasting with minimal smudging effect. It is especially developed to be moisturizing that makes the lipstick comfortable to wear throughout the day. More importantly, it's all vegan and cruelty-free. Here you can see the popular shades made by our lovely customers or recent campaigns, they're all so pretty. But of course, if you ever want to create your own color, visit us at www.ellure.se, 10k+ shades are waiting to be discovered!Read their story